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Did you know that over 70% of online shoppers prefer mobile apps when purchasing? The fact that people are shopping online today is true in all industries worldwide. Consumers' use of mobile devices is increasing, which can significantly impact the customer journey and your business.
As a business owner, it's important to recognize and adjust to this information. The answer to increasing e-commerce sales is simple: you need a mobile app for your e-commerce shop.
If you only rely on a website, your eCommerce store will never reach its full potential. How can you create a mobile e-commerce app that is designed for success? What are the reasons for the importance of mobile apps for e-commerce businesses? In this blog, we will explore the top benefits which you shouldn’t ignore.
The eCommerce industry has been totally overtaken by sales from mobile devices. Actually, mobile devices account for 67% of all eCommerce sales globally.
Over the next two years, mobile commerce will account for 73% of global e-commerce sales. Shopping from a mobile device is already commonplace. Compared to waiting to use a computer, it is simply far more convenient. Unlike laptops and desktop computers, which are not always within easy reach, our phones are always at our fingertips.
Everywhere, consumers are making purchases. The ability to purchase on the bus, train, Uber, or even on a plane is made possible by mobile commerce. When they have a coffee break or are strolling down the street, they shop online. It's just too simple.
As mobile sales continue to rise in the upcoming years, developing mobile apps is the best way for your eCommerce site to gain a piece of the action.
The world of eCommerce is being dominated by mobile sales. Compared to all other app categories on the market, the use of shopping apps is increasing at a faster rate. You will therefore automatically be aware that eCommerce apps will increase sales in mobile commerce.
There is no denying that consumers prefer apps in the eCommerce space. 85% of customers, according to studies, would rather use an app to make purchases from an eCommerce store, indicating a high demand for shopping apps. This number is important because it shows that a large number of your current and potential customers prefer using a mobile app for its speed and ease of use.
Even though a mobile website is quick and responsive, an app's functionality always offers a better user experience, which makes it a better option for online shopping. Ignoring the creation of a mobile application for your online store costs you a significant share of the market and prevents you from providing your current clients with the best possible experience.
You are currently at a disadvantage if you do not have a mobile app for your eCommerce website. It's only a matter of time until customers stop using your mobile website altogether because they prefer to shop on mobile apps. Fortunately, you are still receiving mobile sales at this time, but this will not continue indefinitely.
It's a mistake to assume that your biggest rivals don't have mobile apps. It takes a mobile commerce app to draw in and keep consumers. It's important to remember that the advantage of having a mobile app won't last forever. Apps for mobile commerce will expand. Making a mobile app now helps your business stay ahead in the fast-growing mobile shopping market.
Consider the multinational giant in the sportswear sector, Nike, as an illustration of how a mobile app can offer a significant competitive edge. Nike's app is more than a shopping tool. It gives customers a better experience and helps build strong loyalty to the brand.
Engagement and Personalization: Nike’s app offers fitness tracking, training plans, and customized workouts, engaging users beyond just shopping. This personal touch helps customers feel closer to the brand, keeping them engaged and loyal over time.
Exclusive Offers and Content: The Nike app provides users with special deals, early access to new products, and exclusive content. Nike makes sure that their customers feel appreciated and inspired to pick them over rival brands by providing distinctive incentives.
Integration with Wearable Technology:Combining its app with wearable technology, such as the Apple Watch and Nike FuelBand, allows Nike to give users a comprehensive fitness tracking experience. Nike is now a leader in tech and fitness, giving users a better and easier experience.
Building a Community: Nike’s app helps users feel part of a group with features like leaderboards, challenges, and social sharing. These features build loyalty by encouraging people to keep using the app and stay connected to the Nike brand.
The Nike app shows how using smart features and creating a community can help a business stand out from others. Utilizing comparable tactics via a mobile app can boost engagement, foster customer loyalty, and propel significant business expansion for owners of Shopify stores. NoShopCode makes it easier than ever to develop a mobile app that emulates these effective tactics, giving your e-commerce company the edge it needs to compete in a crowded market if you have a Shopify Store.
When it comes to generating results and improving your KPIs, there is nothing more important than raising your conversion rates. When comparing the conversion rates of mobile apps and mobile websites, the app is by far the better option. Customers who use mobile applications view 286% more products and add items to their shopping basket at an amazing 85% higher rate than those who use mobile browsers or websites.
This helps customers find other products they might like while also increasing awareness of the brand and its products. With a conversion rate that is 130% greater than that of mobile websites—the measure of success—e-commerce applications also do exceptionally well in this area. If conversion rates were instantaneously raised by 130%, just think of the possible revenue boost.
The main justification for having a mobile app for your e-commerce store is increased conversions. It also supports long-term growth by reaching more customers. Since better conversions essentially translate into more earnings, mobile shopping apps serve as catalysts for reaching higher conversion rates.
It's simple to become thrilled by the sales data when you're thinking about making a significant business choice. A mobile app for your online store will undoubtedly increase sales, but this platform is much more than that.
Even your best customers won't need to make a purchase every day or even every week, so without a mobile app, you'll have to rely on your customers navigating directly to your website in order to have any chance of driving conversions. Mobile apps are a marketer's dream because they allow you to improve your marketing campaigns and ultimately increase the profits from both current and potential customers.
In an attempt to reach your clientele through additional channels, you invest marketing funds in social media campaigns and email correspondence. Push notifications, on the other hand, are a great way to interact with your customers when you have a mobile app.
Examine push notification engagement rates in comparison to those of conventional email marketing.
Just 20% of people open emails, but 60% of users open push notifications. Compared to just 5.4% of emails, 40% of recipients click or interact with a push notification after it has been opened. Push notifications are unquestionably a more effective method of communicating with your clients. This is because there is nothing the consumer needs to do.
In order to reach a customer using social media, you must rely on them to use the network, view your post or advertisement, visit your website, and finally convert. There are simply too many steps.
When someone signs up to receive emails from you, they have to open them, read them, and then click a link to go to your website. With push notification, a message will show up on the user's home screen like a text message. When the user opens the message, they will be taken straight to the app, which makes it much easier for them to buy.
KPIs are impacted by cart abandonment, a concern for e-commerce companies. Customers leaving their carts empty right before checkout irritates businesses. Cart abandonment is caused by additional costs, account formation, convoluted checkout procedures, ambiguous pricing, website faults, and a lack of trust.
Compared to websites, mobile e-commerce apps decrease cart abandonment more. By removing data entry and storing user preferences, apps expedite the checkout process. Credit and debit cards, Apple Pay, and other fingerprint-scanning transactions are also supported by the app for your online store.
By cutting down on checkout procedures, increasing conversion rates, and enhancing user pleasure, apps on iOS and Android help decrease cart abandonment.
A mobile app that improves customer service has a direct effect on income generating. After receiving great customer service, an astounding 73% of retail customers are likely to increase their spending and lengthen their shopping time.
Instead of requiring customers to look up your contact details, include a "call us" button on your app. Live chat on your app enhances customer support. Order tracking within the app enhances the user experience beyond a mobile website. Mobile e-commerce apps enhance responsiveness and user interface, increasing customer satisfaction and spending.
You should be really pleased if you are able to create eCommerce sales. Having said that, sales do not provide a complete picture. What percentage of your sales are from returning customers? According to studies, it might cost up to 25 times as much to acquire new clients as it does to retain current ones. However, a just 5% increase in client retention rates might result in a 25% to 95% increase in profitability.
Additionally, mobile users visit the app often. In fact, within 30 days of making a purchase, there is a 50% likelihood that a mobile user will visit an eCommerce mobile app again.
You may always utilize push notifications to entice users to return to the app, even if they aren't using it as frequently as you would like. Provide a special offer or flash sale to entice people to purchase from your app. These same options won't be available on a desktop or mobile website.
You must have a mobile app for your eCommerce store.
It's time to act now that you know why an app is so crucial to your eCommerce company. This may seem a bit daunting if you have never developed an app before.
However, it's not as hard as you would imagine to create an app. If you have an e-commerce site on Shopify, you can use NoShopCode to create an eCommerce mobile app without knowing any coding. Regardless of technological expertise, anyone can easily create an e-commerce app with our platform.
Please get in touch and let us know if you need assistance or if you would want us to develop it for you. We will be pleased to provide you with as much help as you require.
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